YouTube Collective The Sidemen to open their own retail store at Bluewater in Kent
Their new 6000sqft store will offer fans official merchandise - the only place it is available away from their website
Image from www.facebook.com/SidemenClothing
YouTube collective The Sidemen have announced that they will be opening a brand new clothing store in Kent.
Consisting of seven online stars The Sidemen will bring their first ever retail outlet to Bluewater Shopping Centre this summer.
Their new 6000sqft store will offer fans official merchandise - the only place it is available away from their website.
Including arguably the best known member, rapper and boxer KSI, the Sidemen YouTube channel has more than 18.5 million subscribers and 5 billion views and originally started out simply playing video games together.
The shop will stock limited edition ranges such as the SDMN X Spongebob Squarepants collection alongside the range of clothing, activewear and accessories.
It will also host events for upcoming brand collaborations.
The official opening date is to be announced soon.
James Waugh, Centre Director at Bluewater, commented “We are delighted to announce the upcoming launch of the first ever official Sidemen store here at Bluewater this summer.
“With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring digital-first brands to the centre and ensure our guest experience evolves and is enhanced.
“The Sidemen shop really is something quite special and we’re in no doubt that the in-store experience will be a massive draw, not just to Sidemen fans living locally, but further afield too.
“Whether it’s welcoming exclusive retail brands such as the Sidemen, adding adrenaline-fuelled activities or bringing a new family-friendly event, we are always looking to innovate to make sure we offer guests the very best retail and leisure experience.”
Matt Peters, MD of Sidemen Clothing added “The Sidemen are undeniably pioneers in the rising world of creator led brands and this is another huge moment which further cements that. The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”
